Who is this book for?

Trusted advisors, consultants, and professional services providers who rely on referrals and reputation but want a more predictable system for growth.

Is this actually free?

Yes. No credit card, no hidden upsell. The book exists to start a conversation.

How is this different from other marketing books?

This isn't a marketing book. It's a visibility system. Every chapter gives you a specific structural change you can make to how you stay present with the right people.

How long will it take to read?

Each chapter stands alone. You can get value in 15 minutes or read the whole thing in a few hours. The three-part structure (Known, Remembered, Chosen) lets you start where you need help most.

Free book

Your pipeline lives in other people's memories.

A practical system for trusted advisors who want recognition to drive predictable growth, not random luck.

By Mark McIntosh, Founder of RevGrow

Cover of Known. Remembered. Chosen. How Trusted Advisors Turn Recognition Into Predictable Growth

Reputation builds credibility. It doesn't create predictable growth. The professional who gets chosen is often the one who stayed visible in a consistent, personal, value-added way. This book installs the system that makes that happen.

01

Get Known with Precision

Define who you serve and what makes you different so clearly that referral partners introduce you without thinking.

02

Stay Remembered Consistently

Build a visibility system inside your professional ecosystem that compounds over time instead of evaporating.

03

Get Chosen Predictably

Structure conversations and follow-up so the right situations turn into engagements, not just pleasant interactions.

This book is for you if...

You rely on referrals but can't predict when they'll come
You're respected in your field but not consistently remembered when the right situation appears
You want a repeatable system to stay visible without becoming noise
You're ready to stop depending on luck and start installing structured visibility
You want referral partners to think of you first when opportunity appears
You need a disciplined approach to turn recognition into growth

This book is NOT for you if...

You're looking for a quick-fix marketing hack
You think more ads will solve a visibility problem
You're not willing to invest time in relationships
You want a complicated marketing machine instead of a simple system

Inside the Book

What's inside

Part: Known

Ch 1: Exposure without precision weakens authority. Learn how to define your ideal client profile so clearly that referral partners introduce you without thinking.

Ch 2: If you can't explain why you're different, you can't expect anyone else to figure it out.

Ch 4: Your next client is probably one connection away from someone you already know.

Part: Remembered

Ch 5: You don't need thousands of prospects. You need recognition inside the small network of professionals who sit close to the problems you solve.

Ch 6: How to build a system where visibility compounds instead of evaporating.

Ch 8: The metrics that tell you whether your visibility system is actually working.

Part: Chosen

Ch 9: Rapport without structure kills momentum. How to run discovery conversations that convert.

Ch 10: The prospects who don't respond aren't uninterested. The first step is too hard.

Ch 17: Bringing all the pieces together into a single operating rhythm you can sustain.

Send Me the Book

About the Author

Mark McIntosh

Mark McIntosh is the founder of RevGrow, where he helps trusted advisors build predictable growth through structured visibility. With more than two decades in professional services, Mark has seen firsthand what separates the advisors who get chosen from the ones who get overlooked.

Common questions

: Trusted advisors, consultants, and professional services providers who rely on referrals and reputation but want a more predictable system for growth.
: Yes. No credit card, no hidden upsell. The book exists to start a conversation.
: This isn't a marketing book. It's a visibility system. Every chapter gives you a specific structural change you can make to how you stay present with the right people.
: Each chapter stands alone. You can get value in 15 minutes or read the whole thing in a few hours. The three-part structure (Known, Remembered, Chosen) lets you start where you need help most.

Get Your Free Copy

17 chapters. Zero cost. Yours now.

Everything Mark has learned about turning recognition into predictable growth. No catch, no credit card, no upsell.